Consumers started to become more interested in skin care products based on all these developments. In this situation, moisturisers and tonics came to the fore. Consumers prefer simple, bright make-ups that make the skin look vibrant and healthy instead of sharp make-ups.
Due to the concept of natural content, which has become more popular in recent years, consumers have changed their expectations regarding blemish removal products. In addition to being effective, they first pay attention to the fact that it contains natural, organic ingredients.