After the global pandemic in 2020, our lifestyles have changed dramatically. Starting to spend more time at home led to a change in make-up trends. No make-up or simpler make-ups came to the fore. With this situation, the priority of most consumers has become a healthier, brighter skin appearance.
Skin care products, which are included in the daily routines of most consumers, had to change and develop in terms of content. Consumers started to be more selective and knowledgeable than in the past years. With the increase in sensitivity towards the environment, there has been an increase in demand for healthy, natural-herbal ingredients.
Consumers started to become more interested in skin care products based on all these developments. In this situation, moisturisers and tonics came to the fore. In 2024, there is expected to be a trend in this direction. Consumers prefer simple, bright make-ups that make the skin look vibrant and healthy instead of sharp make-ups.
Cosmetic manufacturers have started to take steps towards simplification in recent years by not ignoring these demands of consumers. They include completely natural, organic herbal raw materials in their products.
In 2024, a few plant names that will stand out for the cosmetics industry are as follows;
Green Tea: It is especially popular in skin care products due to its anti-aging effect and its anti acne effect.
Aloe-vera: It is the popular plant of recent years. In addition to its antioxidant and anti-inflammatory properties, it is preferred for its moisturising effect.
Blueberry: One of the prominent features of this plant, which is expected to continue its popularity, it equalises skin tone, has anti-aging properties and gives a bright and healthy appearance to the skin.
