The trend in the cosmetics industry is moving towards producing products with natural ingredients, green, recyclable, sustainable and toxic-free products, and herbal raw materials are an important part of this trend. Natural herbal raw materials are preferred by brands that want to increase their "natural reliability''.
As we come to the end of the year of 2023, we observe that the demand for herbal raw materials in the cosmetics industry is increasing and attention is paid to the use of herbal raw materials in the products.
In this article, we will talk about a few plants that we often hear about in the cosmetics industry in 2023.
Aloe Vera, which we have heard its name often in recent years; The inside of Aloevera, which has a green and thick outer shell, has a gel consistency. It is especially effective in the healing of wounds, but its use is preferred in the healing process of burns.
Lavender is another plant; It has become very popular due to its attractive purple appearance. It is especially used in the odour sector. It has the feature of soothing the damages on the skin and helping in the healing process. It has a moisturising effect on skin and hair, gives shine.
Another plant that has gained popularity in recent years is Gotu Kola; The Chinese name of this plant, whose homeland is India and China, means "fountain of youth". It can be effective in the healing period of discomforts and scars that may occur on the skin. Thanks to its moisturising effect, it helps the skin and hair look brighter and more radiant.
